I was doing some market research to survey the Recreational Vehicle (RV) industry today. I came across some stunning results which seem oblivious to the oil crisis. My idea about RV's were that these huge motor homes (much like the one Shah Rukh Khan drives in Swades) were common place only among select households who could afford large houses in suburbia (discounting people who actually live in trailers).
According to the University of Michigan's 2006 market survey quoted in this consulting web page 225,000 R.V's were shipped in the first half of 2006. This was more than in any other similar period in the last 33 years. Plus U Mich reported that currently 1 out every 12 vehicle-owning households also own a RV. That is a cool 7.9 million Guzzly bears. A little math tells me that number is a little more than the total 2006 sales of Toyota, Ford, and Chevy.
The 2010 projections are that 1 out of 8 households will own a personal Guzzly bear - Generation X'ers continuing to be the prime movers of this bearish trend. With RV fuel averages at 7 to 14 mpg, do you think this is a trend worth celebrating?
According to the University of Michigan's 2006 market survey quoted in this consulting web page 225,000 R.V's were shipped in the first half of 2006. This was more than in any other similar period in the last 33 years. Plus U Mich reported that currently 1 out every 12 vehicle-owning households also own a RV. That is a cool 7.9 million Guzzly bears. A little math tells me that number is a little more than the total 2006 sales of Toyota, Ford, and Chevy.
The 2010 projections are that 1 out of 8 households will own a personal Guzzly bear - Generation X'ers continuing to be the prime movers of this bearish trend. With RV fuel averages at 7 to 14 mpg, do you think this is a trend worth celebrating?
